A new website to protect the public from illegal and harmful tooth whitening launches today.
Under the guidance of the Tooth Whitening Information group (TWIG), the website – www.safetoothwhitening.org – aims to educate the public on how to achieve tooth whitening in a safe and legal way.
The site will also act as a resource for members of the public and allow for the reporting of illegal tooth whitening being carried out by beauticians, shopping centre kiosks and other non-dental professionals.
In a recent case a prosecution of an internet company selling peroxide based products at up to 30 times the permitted limited resulted in an 18 month jail sentence.
The website also has informative and easy to understand information on all aspects of tooth whitening for members of the public.
The group is formed of a number of leading dental bodies and suppliers of tooth whitening materials.
